press release

February 24, 2016

James Keenoy
Stop & Shop NY Metro Division
(914) 251-2806
[email protected]

Philip Tracey
Stop & Shop New England Division
(617) 774-4434
[email protected]

Affordable organic and ‘Free from’ choices in every aisle

Purchase, NY & Quincy, MA (February 24, 2016 ) – As part of its ongoing commitment to help its customers save money, save time, and eat well, Stop & Shop is announcing the launch of Nature’s Promise “Free from” products.

Since being introduced in 2004, Nature’s Promise products have been a familiar, affordable favorite of Stop & Shop customers, especially the USDA certified organic products. As part of a brand refresh, Nature’s Promise natural products are now clearly labeled “Free from” to help customers make healthy choices.

“Customers continue to ask us for more organic and free from choices in our stores and Nature’s Promise is a brand they can trust to provide affordable organic and Free from products,” said Juan De Paoli, senior vice president, Own Brands. “With this refresh, we continue to innovate within our Nature’s Promise brand bringing new solutions and more transparency to help our customers eat well and save money.”

Nature’s Promise “Free from” ingredients are clearly indicated on the product packaging and all Nature’s Promise “Free from” products are free from artificial ingredients, including artificial colors, flavors and preservatives. Nature’s Promise “Free from” household products are free from harsh chemicals, including ingredients like added artificial dyes and fragrances.

The more than 800 fresh, grocery, health and beauty and household Nature’s Promise products can be found only at Stop & Shop. New products continue to be introduced and exciting new Nature’s Promise products include all-purpose household cleaners, hand soaps, vitamins, baby food, spices, artisan breads, marinades and turkey bacon.

For more information on Stop & Shop’s Nature’s Promise products, visit

About Stop & Shop

The Stop & Shop Supermarket Company LLC employs over 61,000 associates and operates 419 stores throughout Massachusetts, Connecticut, Rhode Island, New York and New Jersey. The company helps support local communities fight hunger, combat childhood cancer and promote general health and wellness – with emphasis on children’s educational and support programs. In its commitment to be a sustainable company, Stop & Shop is a member of the U.S. Green Building Council and EPA’s Smart Way program and has been recognized by the EPA for the superior energy management of its stores. Stop & Shop is an Ahold company. To learn more about Stop & Shop, visit or