press release

January 23, 2015

Contact:
Annmarie Seldon
Stop & Shop New England Division
(617) 276-7756
[email protected]

AS THE OFFICIAL SUPERMARKET OF THE NEW ENGLAND PATRIOTS, STOP & SHOP HAS ALL YOUR GAME DAY ESSENTIALS

FANS CAN PERSONALLY SEND A NOTE OF GOOD LUCK IN MAILBOXES AT STOP & SHOP CUSTOMER SERVICE DESKS

Quincy, MA (January 23, 2015) – According to the United States Department of Agriculture, Super Bowl Sunday is the second biggest day of the year for food consumption in the U.S. after Thanksgiving. For New Englanders and Patriots fans near and far this year there is extra reason to celebrate as The New England Patriots are headed to the big game in Arizona!

As the official supermarket of The New England Patriots, Stop & Shop is excited for the team and welcomes customers to stop in the store to not only stock up on game day essentials but to send a personal good luck note to the team! Special “On to Seattle” mailboxes are set up at customer service desks in Massachusetts and Rhode Island from Friday, January 23 through Tuesday, January 27. Notes will be collected and delivered to the team in Arizona.

One lucky fan and Stop & Shop customer is heading to the game in Arizona as the grand prize winner of Stop & Shop’s 100th anniversary sweepstakes. The complete Super Bowl package includes tickets, travel arrangements and party celebrations in Arizona.

Great Entertaining in the End Zone

Locally as fans gear up for the parties and celebration, Stop & Shop is offering several ways to make sure your gathering is a touchdown! For those who may need an extra hand in the kitchen, Stop & Shop makes game day preparation easy with a selection of Entertaining party trays, including sandwiches, wings, fried chicken, desserts and more available to order.

All Stop & Shop stores are also stocked with ready-made favorites: wings, olives, hummus and salsa. Don’t forget to check out the produce section for pre-cut veggies and fruit as well as prepared guacamole and fresh salsa. For inspiration, preparation and game day recipe ideas, visit the Recipe Center at https://recipecenter.stopandshop.com.

Halftime Healthy

Healthy and tailgate foods don’t often go hand in hand, but Stop & Shop is offering a few better-for-you suggestions to help navigate the football festivities while still enjoying your favorites.

  • Don’t go to a party hungry as you will most likely end up eating more. Eat a balanced breakfast and lunch beforehand with lean protein, fruits and vegetables. Include some exercise or activity during the day, which can help balance the calories.
  • Try small portions of your favorite dishes and slow down at the buffet. It can take your brain about 20 minutes to recognize fullness.
  • Remember the veggie tray! Fill half of your plate with a variety of available vegetables, but go easy on the dip.
  • Prepare your tailgate favorites with a few simple recipe swaps like utilizing low fat dairy products or ground turkey, turkey bacon or leaner beef.

Stop & Shop is proud to be the official supermarket of the New England Patriots. For more information about Stop & Shop's visit www.stopandshop.com or www.facebook.com/stopandshop.

About Stop & Shop

The Stop & Shop Supermarket Company LLC employs approximately 59,000 associates and operates 394 stores throughout Massachusetts, Connecticut, Rhode Island, New York and New Jersey. The company helps support local communities fight hunger, combat childhood cancer and promote general health and wellness – with emphasis on children’s educational and support programs. In its commitment to be a sustainable company, Stop & Shop is a member of the U.S. Green Building Council and EPA’s Smart Way program; and has been recognized by the EPA for the superior energy management of its stores. Stop & Shop is an Ahold company. To learn more about Stop & Shop, visit www.stopandshop.com or www.facebook.com/stopandshop.