press release

January 29, 2015

Contact:
Annmarie Seldon
Stop & Shop New England Division
(617) 276-7756
[email protected]

STOP & SHOP OFFERS EXCLUSIVE, THREE-WEEK DISNEY FROZEN PROMOTION

Customers Purchase P&G Products for Access to Disney’s Frozen Merchandise

Quincy, MA (January 29, 2015) – Shoppers at Stop & Shop Supermarkets in New England have an exclusive opportunity to get Disney’s Frozen-themed merchandise as part of a three-week, mail-in promotion. The promotion is in connection to Disney On Ice presents Frozen Presented by Stonyfield YoKids Organic Yogurt at the TD Garden in Boston from Feb. 13 – 23, 2015.

Shoppers who purchase $25 of participating P&G products at Stop & Shop can mail away for different Frozen merchandise each week. This includes a collectible Elsa or Anna doll, a Frozen fleece blanket, and a plush Elsa or Olaf doll. In addition, select Stop & Shop locations will feature a colorful Frozen display along with balloons, prize wheels and coupons.

Frozen is the number one animated film of all time, grossing over $1.2 billion worldwide. The popularity of Frozen is obvious with DVD sales hitting 3.2 million dollars on its release day alone.

“This is an exciting promotion for us. Who doesn’t love Frozen?” said David Siegel, vice president of sales and marketing for Stop & Shop New England. “We are pleased to work with P&G to offer our customers access to great products and exclusive access to this Frozen merchandise. It’s not often that children and adults love characters in the same movie. These unique items are sure to please fans of all ages.”

Each week from January 30th through February 19th customers who purchase $25 worth of select P&G products, including Bounty, Pantene, Puffs, Crest and Tide at Stop & Shop locations, will receive a mail-in coupon at checkout to get the select Frozen merchandise for that week. For the first week, customers could receive either the collectible Elsa or Anna doll. During the second week, the promotion prize includes a Frozen fleece blanket, and the third week’s offering is a plush Elsa or Olaf doll.

For more information about the promotion log onto http://www.funfamilymoments.com.

About Stop & Shop

The Stop & Shop Supermarket Company LLC employs over 59,000 associates and operates 395 stores throughout Massachusetts, Connecticut, Rhode Island, New York and New Jersey. The company helps support local communities fight hunger, combat childhood cancer and promote general health and wellness – with emphasis on children’s educational and support programs. In its commitment to be a sustainable company, Stop & Shop is a member of the U.S. Green Building Council and EPA’s Smart Way program and has been recognized by the EPA for the superior energy management of its stores. Stop & Shop is an Ahold company. To learn more about Stop & Shop, visit www.stopandshop.com or www.facebook.com/stopandshop.

About Feld Entertainment

Feld Entertainment is the worldwide leader in producing and presenting live touring family entertainment experiences that lift the human spirit and create indelible memories, with 30 million people in attendance at its shows each year. Feld Entertainment's productions have appeared in more than 75 countries and on six continents to date and include Ringling Bros. and Barnum & Bailey®, Monster Jam®, Monster Energy Supercross, Nuclear Cowboyz®, AMSOIL Arenacross, Disney On Ice Presented by Stonyfield YoKids Organic Yogurt, Disney Live! Presented by Stonyfield YoKids Organic Yogurt and Marvel Universe LIVE! More information about Feld Entertainment is available online at www.feldentertainment.com.