press release

April 13, 2015

Contact:
Annmarie Seldon
Stop & Shop New England Division
(617) 276-7756
[email protected]

STOP & SHOP AND BEN & JERRY’S CELEBRATE EARTH DAY EARLY ON APRIL 15TH AT THE HINGHAM STOP & SHOP

FREE SCOOPS of Ben & Jerry’s ice cream starting at 11:00 am
Co-Founder Jerry Greenfield of Ben & Jerry’s to speak on Climate Change at Noon

Quincy, MA (April 13, 2015) – Celebrate Earth Day early as Stop & Shop and Ben & Jerry’s are teaming up on April 15th from 11:00 am to 2 pm to raise awareness about climate change, focus on environment stewardship and encourage customers to be part of the solution by using reusable bags and reducing waste.

It’s never too early to celebrate the “First Taste of Summer” Ice Cream social at the Hingham Stop & Shop (400 Lincoln Street) on Wednesday, April 15th from 11 to 2 pm in the store’s parking lot. Everyone is invited!

  • Hear Co-Founder Jerry Greenfield of Ben & Jerry’s live and in action discussing climate change
  • Enjoy a FREE SCOOP of favorite Ben & Jerry’s flavors from 11-2 pm along with a DJ and giveaways

For more than 40 years, Earth Day, April 22, has helped to mobilize the environmental movement and promote green policies at home and all over the world. As a responsible retailer, The Stop & Shop Supermarket Company LLC has a long track record of looking for ways to reduce their carbon footprint and help customers go green on Earth Day and every day.

“This event will raise awareness about the importance of taking small steps to protect the environment. An easy way to reduce the impact of too many plastic bags ending up in landfills and waterways is to encourage our customers to bring their reusable bags with them each time they shop,” said Jihad Rizkallah, Vice President of Responsible Retailing. “These bags are environmentally friendly, larger and fit more groceries than a traditional plastic grocery bag.”

"At Ben & Jerry's we are asking people to get involved in the climate movement by joining Avaaz.org, a global web movement that brings people-powered politics to decision-making everywhere, and calling on world leaders to support a transition to 100% clean energy.” said Jerry Greenfield, co-founder of Ben & Jerry’s. “We are happy and proud to support Stop & Shop and their customers on their Earth Day efforts.”

Jerry Greenfield will speak at noon to customers and associates in the store parking lot. Shopper can enjoy music as DJ Lisa from WXKS-FM will be spinning tunes along with another DJ as well. Giveaways will be handed out and free Ben & Jerry’s ice cream scoops will be available.

The schedule is as follows:

11:00 am: Free SCOOPS and giveaways begin
12:00 pm: Jihad Rizkallah, Vice President of Responsible Retailing, Ahold USA Retail will welcome everyone and speak about Stop & Shop’s commitment to the environment and introduce Jerry in the store parking lot. (5 minutes)
12:05 pm: Jerry’s Public Appearance in the store parking lot. Jerry’s remarks (5 mins).
12:10 pm: Ben & Jerry’s Ice Cream truck will serve a variety of flavors for guests at “First Taste of Summer” scoop truck + giveaways continue
12:15 pm: Press and media requests
1:00 pm: Jerry leaves at 1:00 but the festivities will continue until 2 pm

About Stop & Shop

The Stop & Shop Supermarket Company LLC employs over 59,000 associates and operates 395 stores throughout Massachusetts, Connecticut, Rhode Island, New York and New Jersey. The company helps support local communities fight hunger, combat childhood cancer and promote general health and wellness – with emphasis on children’s educational and support programs. In its commitment to be a sustainable company, Stop & Shop is a member of the U.S. Green Building Council and EPA’s Smart Way program and has been recognized by the EPA for the superior energy management of its stores. Stop & Shop is an Ahold company. To learn more about Stop & Shop, visit www.stopandshop.com or www.facebook.com/stopandshop.