May 14, 2015
STOP & SHOP SWEETENS THE SEASON WITH LAUNCH OF EXCLUSIVE LIMONCELLO PRODUCTS
Available in all stores beginning May 15 for a limited time only
Purchase, NY & Quincy, MA (May 14, 2015) – Just in time for the upcoming Memorial Day weekend and the unofficial start of summer, Stop & Shop is kicking off a refreshing new season with the launch of a sweet new flavor. Beginning May 15, all Stop & Shop stores are launching an exclusive line of Limoncello products, available for a limited time only.
Limoncello is a flavor authentically derived from Italy, where the Sorrento lemon is cultivated for its sweet and tangy flavor. Stop & Shop has harnessed that flavor and infused it into more than 30 products found throughout the store in both the fresh and non-perishable departments.
“We are excited to kick-off the summer season by offering customers a host of exclusive Limoncello products,” said David Siegel, Vice President of Sales and Merchandising for Stop & Shop New England. “We are constantly developing new and exciting flavors and believe customers will enjoy this new twist on lemon.”
Incorporate Stop & Shop’s uniquely sweet Limoncello creations into one’s meal time, snack time or enjoy anytime. Add Limoncello olive oil to grilled vegetables, Limoncello pesto to pasta, sweeten up morning toast with Limoncello marmalade or end a cook-out with one of the varieties of Limoncello cookies, cakes or ice cream.
Limoncello can also sweeten your household with candles, dish detergent, foaming hand soap and hand sanitizer varieties.
For customers who may want to try before they buy, Stop & Shop is sampling select Limoncello products in all stores May 16 & 17 and again on May 23 & 24. For additional product information or recipe ideas, stop into your local Stop & Shop beginning May 15 or visit Stop & Shop’s website at www.stopandshop.com or on Pinterest www.pinterest.com/stopandshop.
About Stop & Shop
The Stop & Shop Supermarket Company LLC employs approximately 59,000 associates and operates 395 stores throughout Massachusetts, Connecticut, Rhode Island, New York and New Jersey. The company helps support local communities fight hunger, combat childhood cancer and promote general health and wellness – with emphasis on children’s educational and support programs. In its commitment to be a sustainable company, Stop & Shop is a member of the U.S. Green Building Council and EPA’s Smart Way program and has been recognized by the EPA for the superior energy management of its stores. Stop & Shop is an Ahold company. To learn more about Stop & Shop, visit www.stopandshop.com or www.facebook.com/stopandshop.