natural, organic & "Free from"

why all the talk about natural, organic & "Free from" products?

What do these terms mean? What's right for me?

customer with organic salad

you asked. we listened.

We are proud to offer natural, organic and "Free from" premium quality products with the ingredients you know and want. Our organic products are certified to meet USDA standards and our "Free from" food products are just that — free from artificial colors, artificial flavors, and artificial preservatives. We include only what's necessary. You'll know what's not in our products because we tell you. From organic certification to our "Free from" criteria, we're serious about offering you the best.

what does "natural" mean?

Natural is defined as being produced or existing in nature. Natural food may have been grown with the use of pesticides or other conventional methods, but is processed without preservatives or artificial additives. For example:

  • Natural potato chips made with potatoes that have been grown conventionally, but only vegetable oil and salt are used in processing
  • All natural ice cream using milk and cream from a conventional dairy, with only sugar, natural flavors and carrageenan added

The term “natural” is currently restricted by the Food and Drug Administration (FDA) only as it applies to added color, synthetic substances, and artificial flavors. The term “natural” is not certified, and therefore can mean different things when used by different companies.

If natural products are your focus, look for the terms “natural” or “all natural” on the packaging. Because this terminology is less regulated, be sure to always read the ingredients list to see if you are comfortable with what is in the product.

what does "organic" mean?

Only foods that meet the criteria determined by the United States Department of Agriculture (USDA) can be officially designated as organic. The USDA has set the following standards for organic foods:



  • Synthetic pesticides, fungicides or herbicides
  • Antibiotics or growth hormones
  • Irradiation
  • Genetic engineering or cloning
  • Sewage sludge or artificial fertilizers
  • Co-mingling of items with non-organics in transport, storage or processing of a product
  • Land free of chemicals for at least 3 years
  • Records, plans and receipts are maintained
  • Livestock has been fed organic feed
  • Animals have access to the outdoors
  • Non-toxic pest management
  • Crop rotation, composting, and recycling

what does "Free from" mean?

"Free from" products do not contain:

  • Artificial colors
  • Artificial flavors
  • Artificial preservatives
  • Other unnecessary ingredients

You can find a list of ingredients that are not allowed in Nature's Promise® "Free from" products here.

criteria "Free from" products need to meet

Our Nature's Promise® "Free from" food products, such as meat, poultry, seafood, dairy and eggs, are produced and packaged under stringent conditions. You can find the criteria these products must meet here.

Our Nature’s Promise® “Free from” household products are free from harsh chemicals, including ingredients like added dyes and artificial fragrances. These products must meet our criteria shown here.

Keep your eye out for other additional important product benefits on each product label.

Organic Seal
Free From Logo

how do I identify organic products in the store?

All of our Nature’s Promise® organic products meet the standards of the USDA National Organic Program. You can identify our organic products by the USDA Organic Seal and our Organic Banner on the package. The USDA authorizes independent agencies to inspect and certify farms and facilities who, upon passing inspection, may display the seal on their products.

A wide range of organic products can be found throughout your local Stop & Shop. Don’t forget to look for our exclusive Nature’s Promise® organic products you can trust at an affordable price every day.

what does "Free-from" mean?

Nature’s Promise® has always provided natural products without artificial color, flavors or synthetic substances, but we feel confident that our brand should stand for maximum transparency. Our Nature’s Promise® “Free from” product line is just that—free from the ingredients we call out on the package as well as additional criteria laid out on this site.

natural, organic & "Free from" frequently asked questions

  • A

    While many refer to certain ingredients as being "genetically modified" or "GMO," the correct term for this biotechnology is "genetically engineered." If you're looking to avoid genetically engineered ingredients, shop organic. All of our organic products are USDA Certified Organic. USDA Organic regulations prohibit the use of genetically engineered feed or ingredients.

  • A

    Reasons people would choose natural and/or organic products include:

    • Reduced levels of pesticides in our food supply and in our bodies
    • Healthier environments for both humans and wildlife
    • Conservation of fuel
    • Better soil

  • A

    Reasons people would choose natural and/or organic products include:

    • General wholesome lifestyle
    • Concern about chemicals used in food manufacturing and packaging
    • Concern for the environment
    • Support for sustainable agriculture
    • Specific health concerns (pregnancy, infants and children, food allergies and sensitivities)
    • Concern about food safety
    • Better taste

  • A

    Reasons people would choose "Free from" products include:

    • Lifestyle choices
    • Avoiding unnecessary food additives like artificial colors, flavors, and preservatives
    • Avoidance of specific ingredients

  • A

    It’s important to remember that the term “organic” can apply to everything from cookies to apples, and that the rules for a healthy diet still apply. Some organic products are high in fat, sugar or sodium, so choose the foods that promote a balanced diet.

    Other than lower levels of pesticide residues from production and chemicals from processing, researchers have not found strong evidence of differences in nutrients between conventional and organic foods. However, there may be benefits beyond just the vitamin, mineral and antioxidant levels in a product. Methods of farming or raising animals might make a difference in the quality of produce, meat, milk or eggs.