Sustainable Seafood

All of our Stop & Shop brand seafood items, including Nature's Promise and service case items, are 100% sustainably sourced.


What is 100% Sustainably Sourced Seafood

Sustainably sourced means seafood raised using methods that preserve the well-being of the fishery or farm, as well as the integrity of the fish.

We’re committed to selling high-quality seafood that’s good for you and good for the planet. Since our goal is to offer you the widest selection of high quality, sustainable seafood, we select partners who share our same values and respect for the environment.

In order to make smart seafood purchasing decisions we have created a standard that follows leading industry practices and certifications such as Marine Stewardship Council (MSC), Aquaculture Stewardship Council (ASC) or Best Aquaculture Practices (BAP). Our program ensures seafood has met strict criteria and has been farmed or fished in an environmentally responsible way.

Now we’re making it easy for you to buy sustainable seafood in our stores. 100% of the seafood sold from our service counters is sustainably and responsibly sourced. In addition, 100% of our Nature’s Promise and Stop & Shop seafood items are sustainably sourced – including frozen shrimp and canned tuna.

We strive to exclusively offer you seafood that is produced through methods that minimize environmental impact and promote positive economic and social growth, ensuring the longevity of the fishery or farm. While there’s still work to be done, significant strides are being made by our suppliers to improve the operation of both wild fisheries and aquaculture operations.

We use our position in the seafood industry to work with our suppliers, producers and colleagues on the issues and opportunities for improvement surrounding global seafood sustainability. Our ultimate goal is to foster industry-wide progress to ensure the availability of tasty, ocean-friendly seafood for years to come.



Aquaculture is the process of farming animals or plants in lakes, rivers, ponds, and the ocean. Farm-raised products account for nearly half of all seafood produced and as demand for seafood continues to increase, aquaculture will be critical for meeting that demand. All aquaculture systems have an impact on the surrounding environment, with some operations having less of an impact than others. Aquaculture farms support sustainability across a number of criteria, such as:

  • Fish Health- The overall health of the species raised on a farm is important. Healthier fish and shellfish lead to more efficient farms, as they tend to grow faster and feed more effectively. Aquaculture farms can protect fish and human health by being proactive in disease monitoring and management. Improper management practices can result in greater number of disease outbreaks and increased use of antibiotics and other chemicals. Also, in the instances when medications are needed, they must be used responsibly and overseen by a licensed professional. The use of medications or antibiotics in farmed salmon is a FDA-regulated process to ensure food safety.
  • Diet - Feed use is a major issue in aquaculture. Aquaculture feed is made up of many ingredients and often includes fishmeal or fish oil produced from wild fisheries. Using efficient feeding practices and minimizing the use of wild fish as feed for farmed fish are important factors considered when evaluating aquaculture farms.
  • Waste - Like farms on land, seafood farms create waste products. What matters from an environmental perspective is what the farms do with that waste. Gathering data on aspects like water filtration and how carefully farms measure the amount of waste they produce provides valuable data when evaluating an aquaculture operation.
  • Social Environment - Data and firsthand visits are important to making farm-level recommendations to improve current sources or shift our purchasing to the farms using the best practices in their region. Contaminants – While manufactured contaminants are everywhere, their levels should be well within FDA limits and recommendations.
  • Wild Species Impact - Habitat alteration, fish escapes, and predator controls are all ways that aquaculture can impact other species. Good site planning, supervision and management, and effective response to escapes can minimize aquaculture’s impact on other species.
  • Environmental impact - Farm-raised seafood can be produced in a variety of ways including suspended ropes, land-based ponds and tanks, and marine or freshwater net pens. Where farms are located is extremely important. Experts look to see if the farm is near any freshwater resources and also gather historical information, such as any history of flooding and what the area was before. Further, aquaculture can monitor and conserve energy use to limit CO2 production and any contribution to global climate change.
wild fisheries

Wild Fisheries

Wild-caught seafood is harvested from our lakes, rivers or oceans. The sustainability and environmental impact of commercial fishing operations depends on many factors including how the fish was caught, the health of the population being fished, and how effectively the fishery is being managed. Among the factors considered by scientists when evaluating the sustainability and environmental responsibility of a particular fishery:

  • Stock health - Populations of fish, crabs, lobsters and other marine animals that inhabit a specific geographic area are called stocks. Stocks that are abundant and whose populations are not decreasing because of overfishing are most likely to be healthy and sustainable into the future.
  • Fishery management - Many times, good stock health is the result of effective fishery management practices, which include factors such as setting limits on fishing, performing thorough scientific research, and gathering detailed information on what species (and how much) are being caught.
  • Fishing gear and techniques - Commercial fishing operations use many types of fishing gear and techniques to capture the seafood we eat. All fishing gear has some impact on the environment, but how much of an impact depends heavily on what type of gear is used, where the gear is used, how the gear is used, as well as the inclusion of any special modifications designed to reduce habitat impact.
  • Bycatch levels - Commercial fishing often results in the accidental capture of fish and other sea creatures, known as bycatch. In some cases, this bycatch can include threatened or endangered species, such as marine mammals, sea birds, and sea turtles. This bycatch is sometimes reduced, or even eliminated, with modifications that allow these species to escape or avoid capture.