Press Release

Stop & Shop Commits to Removing Artificial Ingredients From All Private Brand Products by 2025

Private brand items will contain no synthetic colors, artificial flavors, preservatives or sweeteners, MSGs or high fructose corn syrup

Purchase, NY (October 17, 2018) — Stop & Shop today announced a landmark commitment to make the private brand products it provides to its customers cleaner and more natural by 2025. Stop & Shop will remove all of the following from all of its private brand product lines:

  • Synthetic colors
  • Artificial flavors
  • Artificial preservatives
  • Artificial sweeteners
  • MSGs
  • High fructose corn syrup


As part of this commitment, Stop & Shop also plans to continue product innovations that reduce salt and sugar, advance transparency and sustainable chemistry practices used in products and packaging, and dramatically reduce plastic and packaging waste. The company also plans to produce more allergen-free products and will further strengthen its guidelines for Nature’s Promise, its free-from and organic brand.

“Stop & Shop customers have made it very clear they care about the ingredients in the food they eat and they want products that are free of all artificial ingredients,” said Steve Kienzle, SVP Sales and Operations South Market for Stop & Shop. “We are very pleased to be able to deliver great tasting food with a cleaner label.”

About Stop & Shop

A neighborhood grocer for more than 100 years, today’s Stop & Shop is refreshed, reenergized and inspired, delivering new conveniences for customers. Committed to helping its communities enjoy better food and better lives, Stop & Shop has a longstanding history of giving back to the neighborhoods it serves with a focus on fighting hunger and helping children to enjoy a healthy lifestyle. The Stop & Shop Supermarket Company LLC is an Ahold Delhaize Company and employs more than 61,000 associates and operates over 400 stores throughout Massachusetts, Connecticut, Rhode Island, New York and New Jersey. To learn more about Stop & Shop, visit